AWARD WINNING INDEPENDENT CREATIVE DIRECTOR & DESIGNER BORN IN MONTERREY, MEXICO IN 1980. A MODERNIST CREATIVE & DRIVEN ENTREPRENEUR SPECIALIZED IN BRAND DEVELOPMENT, IDENTITIES, EDITORIAL DESIGN & PUBLICATIONS, ART DIRECTION, CREATIVE DIRECTION, APPAREL & DIGITAL DESIGN SINCE 1999. HIS TIMELESS AESTHETIC IS BASED ON SIMPLICITY, MERGING MINIMALISM & POP CULTURE.

PAST ⮐ EXPERIMENTAL VISUALS AS AMORFO DESIGNLAB IN 1999. DESIGNER FOR AGENCIES & DESIGN STUDIOS: DANILO BLACK, ZONAZERO, -1:01 & PASTILLA DIGITAL IN THE EARLY 2000s. CREATIVE DIRECTOR FOR HARDPOP CLUB, 2006-2012. FOUNDER & CREATIVE DIRECTOR OF DESIGN STUDIO FACE FROM 2006–2016, CO-FOUNDER OF CREATIVE OFFICE MONUMENTO.CO IN 2017. CREATIVE DIRECTOR FOR CHOBANI IN 2017-2018, IN NEW YORK CITY. CO-FOUNDER, EDITOR-IN-CHIEF & DESIGNER OF INTERNATIONALLY ACCLAIMED PUBLICATIONS P MAGAZINE & DOCUMENTO. CO-FOUNDER, MUSIC CURATION & EVERYTHING CREATIVE FOR PINTO BAR & EL BAMBIS CAFÉ IN SAN PEDRO, MEXICO. DESIGNER & ART DIRECTOR FOR MUNDO DOMINGO, FROM TACOS DOMINGO, THE GLOBALLY KNOWN GUÍA DOMINGO BOOKS, TO TACOS MAGAZINE.
CO-FOUNDER OF PHAMILIA, 2021-PRESENT, A CREATIVE HOUSE OF BRANDS WORKING GLOBALLY THROUGH MULTIPLE CHANNELS; (1)AN ONLINE STORE, (2)A CREATIVE SERVICES OFFICE & (3)A PHOTOGRAPHY STUDIO.

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